What is marketing pdf

 

 

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Marketing is a Managerial Function: According to managerial or systems approach - "Marketing is the combination of activities designed to produce profit from the producer to the consumer. Marketing starts with market research, a learning process in which marketers get to know everything they can about the needs It is a key management discipline that ensures producers of goods and services can interpret consumer desires and match, or exceed them. The marketing process That is why marketing research and product planning occupy an important role in marketing. hindustanstudies.com/files/marketmanage.pdf.Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior From a societal requirements so that what is produced is what is wanted. 1.3 Marketing Concepts. Marketing concept has undergone a great change over the period. The different. c. Programming:- The marketing programme, called the marketing mix, covering product, price, promotion and distribution strategies will be formulated and When marketers know and understand the customers in a market, they can design a customer-oriented strategy. To do this they must answer two fundamental

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